I served as the Technical Director for this spot, and besides helping move everything along, I did the character rigs, and the lighting, shading, and compositing of the whole spot.
Dealing with characters with cloth and other small details was a new experience, and I ended up making some scripted tools to help in the future with dealing with animated meshes, and different versions of character rigs.
I worked on this project as part of the talented team at MAKE.